Search engine loading is where you make specific modifications to your page to increase its relevance ranking in search engines. For example, if you had kept tonereport.com, you could have put a link there that said something along the lines of “Tone’s tales of super crime have moved to tonemilazzo.com.” That would increase the relevance ranking of tonemilazzo.com with respect to the term “super crime.” The fact that you are mentioned in that article increases your relevance ranking. If you mentioned super crime in a few more places in your site (like this post does) it will increase your relevance ranking.
How to load yourself up in search engines is a moving target, because each time somebody figures out how to increase their ranking, the search engine companies clamp down on it. You can find various sites around the net where it is the only topic of conversation, though. By increasing “reach” (the number of sites that mention yours) and “relevance” (the relevance the search engine assigns you for a term) you increase the traffic to your site.