Indy Quillen‘s panel on Social Media was one of the better ones from the Southern California Writers Conference. I thought I had this all figured out, ostensibly I do this for a living, but she had a lot of good ideas about
spam Social Marketing that rang true. Here’s what I took away from it:
- Take Twitter more seriously. It doesn’t have to be about lunch. It’s better to think of Twitter as a chatroom without walls where anyone can wander in or out of conversation. And to use #hashtags to draw interest.
- Don’t pipe any of these services into the others automatically. I disengaged my Twitter from Facebook. I’ve always told people “If you know me on Facebook you don’t need to know me on Twitter.” There will still be some redundant content, but now I’ll be rewriting and expanding these microblogs for Facebook and keep it mercifully clear of #twitterShortHand.
- Use microblogs to drive traffic to the blog. The blog is still the core of my online identity since it’s the only platform that I have complete control over. So blog posts will be announced on Twitter with hashtags and Facebook without. Each with a few extra works for a little spin. Because not everyone gets Feed Readers, but everyone gets Twitter.
- I love Feed Readers but I don’t want to alienate the less tech savvy, so I added the Subscribe2 plugin so people can subscribe via email.
- You know those annoying share icons for Social Media site we see everywhere these days? Turns out some people like them, but I don’t like the way they look so I used the Sharebuttons by Lockerz plugin to provide those links behind a discreet blue plus sign.
- I added a post about the book and stuck it to the top of the page. Much better than the link in the sidebar. I really can’t believe that I didn’t think of that before.
- Develop something else to blog about, that isn’t writing. This is going to be a tough one. As long as I have a day job and writing at night there’s not much room for hobbies. I’ll continue to think about this one.
There you go, I’m all caught up with the latest Social Media techniques. For now.